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Quality is the buzz word that, once tagged on a product, elicits a certain consumer expectation. You know the pitch ‘you won’t find quality like this elsewhere’ has become synonymous with sales, especially as the Australian buyers’ market shifts towards more locally produced products. So, what power does ‘quality’ hold for a brand and when you buy quality what does that even mean?   As an industry leading company, we asked three people from different key areas within Digga Australia their opinions on quality and why it is important for a company to strive towards ‘quality’.   So what does quality mean and why is it so important?   If we use the standard dictionary definition, then quality is a characteristic or a standard which someone or something is held to or measured against.  This definition is vague and leaves more questions especially in the context of your brand. How do we reach those standards of quality? Where do they come from and who sets the level?   “The most basic